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Recognized Leader in Online Booking & Adoption
Tower was among the first to offer clients an online booking tool. Our enthusiastic embrace of this technology has resulted in our ranking among the highest of all U.S. agencies for online transactions, several years running. Tower has achieved this remarkable success, one customer at a time, through defined and proven implementation, adoption and support strategies. Today, over 65% of all our clients are implemented with online solutions, with several of them achieving adoption rates in excess of 70%.
Given that such a significant portion of our business is conducted through the online model, clients are assured that we have the expertise, resources and defined procedures to implement, support and increase adoption of online bookings. Key benefits of Towers online booking solutions:
Reduction in transaction fees versus full service reservations
Up to 37% savings on fares and rates (average savings- 16.6%)
Dedicated, Online Help Desk resources
Defined and proven implementation and adoption strategies
Documented time efficiencies averaging 5 minute processing times
Online Options
Tower offers three online booking options based upon the level of sophistication needed to support your travel management goals.
TowerRes is ideal for smaller organizations with less complex policy and preferred supplier relationships.
Towers more advanced systems, Compass Powered by GetThere, ResX, Rearden Commerce, or Cliqbook offer additional benefits highlighted by the following:
Travel Manager Highlights:
Sophisticated cost control and policy compliance tools.
Integrated travel policies, negotiated rates and organizational parameters into single, easy to use views.
Real-time statistics of system use and purchasing behavior.
Ability to migrate specific account information from client networks directly into online system via secure connections.
Ability for designated travel arrangers to book for a specific list of travelers.
Policy Exception coding for non-compliant bookings.
Biased screen displays allowing travel managers to rank or highlight preferred suppliers for optimal contract management/savings.
Pre-trip authorization capabilities.
Traveler Highlights:
Accessible globally with either Netscape or Internet Explorer.
Access to often lower, Internet fares, hotel and car rates.
Easy to use, intuitive and graphical interfaces.
Ability for travelers to add/change profile information in real-time.
Trip Templates allowing users to store/reuse commonly traveled itineraries.
Real-time seat maps for traveler choice and control.
Ability to synchronize profiles to the GDS.
Adoption Expertise & Experience
Unlike most of our competitors who leave adoption success up to their clients and/or charge for basic adoption services, Tower assumes a proactive, partnership role with every client. Recognizing that increased adoption benefits both parties economically, Tower does not charge for standard implementation services, however customized adoption strategies may result in fees. Services include onsite and/or WebEx training sessions, online demo sites, customized communications and marketing/educational campaigns to promote usage.
Online Profile Management
TowerProfiler is a web-based system that provides travelers a private and secure online profile entry, change and maintenance system. Through these private databases, travelers have the option of completing their own profiles online and changing/updating them as needed with the system automatically synchronizing changes on a real-time basis between the GDS and the booking systems.
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